LG P940 (Prada III)
LG team up with fashion brand Prada in what may be the partnership's most accomplished device yet. With a re-skinned Android UI and sleek hardware design it certainly looks the part, but is it a case of style of substance?
With a big name fashion brand like Prada behind you, you really need to be pushing the boat out when it comes to design with a smartphone for it to be anything more than a cash-in on brand loyalty (if anyone has the money to afford to be loyal to Prada, that is).
LG have done a reasonably good job in this department, though the name (PRADA Phone by LG 3.0). Measuring just 127.5 x 69 x 8.5mm, the LG Prada 3.0 is large enough to feature a generous 4.3 inch capacitive touchscreen, but remains light in the hand and catwalk-model slim. It'll fit easily into a pocket and, while those with littler hands might need to use both paws to move around the large screen, it'll be comfortable over prolonged use, both in calls and when navigating the screen. Almost entirely black, there's a Prada logo sitting at the top of the phone and one on the back alongside an LG logo. Two volume buttons sit on the left hand edge of the device, while on the top edge sits the 3.5mm headphone socket, a neat chrome slider that hides away the charge/USB connection and two identical round chrome buttons for activating the camera app and switching off the phone. Prada's famous Saffiano pattern is in full force, giving a textured grip to the device that's very welcome. It's a minimalist look overall, and one that well please both fashion fans and tech heads alike. Under the hood, the LG Prada 3.0 packs in a 1GHz dual core processor backed by 1GB of RAM, 8GB of built-in storage space a microSD card slot, Wi-Fi, Bluetooth, GPS, DLNA and NFC capabilities. On the rear you'll find also an 8 megapixel camera and a 1 megapixel camera on the front. Sadly, it's lacking a HDMI port, and though the 1540mAh battery sounds large, any media or GPS-intensive activities see it drain rather quickly.
The Lg Prada 3.0 may be aimed more at fashionistas than hardcore tech fans, but LG's latest Prada phone ticks many of the boxes that even the most demanding of gadget fans chase. It's built well, looks great and is comfortably slim in the pocket. Its UI, though inconsistent, is unique and stylish. Its processor allows for swift application usage and media playback, and though its imaging systems leave little to be desired, its call quality is top notch. Though we'd still be a little wary of recommending the handset to a tech whizz, near-everyone else will be pleasantly surprised by its quality.